Doe Deere is a self-professed morning person, who loves getting up and greeting the day slowly. She wakes up every morning at 8:30 sharp and begins her routine of stretches, drinking a full glass of water to stay hydrated, making breakfast, and checking her phone calendar. Doe Deere lives by her phone calendar, and couldn’t get by without it. Her favorite part of the morning is her makeup routine, which can take anywhere from 15 minutes to an hour, depending on how in-depth she wants to get. These are her go-to makeup choices:
Face Wash. Face Moisturizer.Foundaton.Filling Out the Rest. Doe Deere heads to the office around noon to catch up with her team and is usually home by six, dreaming up new products.
- Face Wash. Doe Deere uses Glossier face wash because its gentle and she loves the smell of roses.
- Face Moisturizer. Next, she moves on to Murad ‘Hydro-Dynamic Quenching Essence’ face moisturizer. She states this is her favorite because hydration is the key to clear skin and this works fantastically.
- Foundaton. She uses one of two foundations on any given day. The first foundation is L’Oreal’s ‘True Match Foundation,’ or MAC’s ‘Studio Fix’ for when she is going out to meetings.
- Filling Out the Rest. Doe Deere fills in her brows, then moves to her cheeks and lips. She is known for using a soft pink on her cheeks and a bold red or pink on her mouth. She favors her own brand Lime Crime’s ‘Matte Velvetine’ for her lip color. Her go-to colors are ‘Rustic,’ ‘Red Velvet,’ and ‘Pink Velvet’ to make a bold statement.
Doe Deere invented Lime Crime in October of 2009. She was frustrated with not being able to find bright enough colors to match her personality. She began with liquid matte lipsticks, which sold out almost instantly and started a new trend. She has since expanded to include hair colors, eye shadows, artificial nails, and makeup brushes. Lime Crime is vegan-friendly and certified cruelty free.
Doe Deere is revolutionizing the makeup industry and will continue to grow and expand as new ideas are brought to life.